I believe that the news business’s central financial struggle right now lies in its search for a new information architecture on top of which it can monetize its alchemy of products, like raw data, and services, like human and trust. This question of economics will determine, if only roughly, all of the answers to the questions about how we’re going to get our news from the news business, which I construe broadly.
Pinning that information architecture down is hard—for a lot of reasons. The biggest reason: it’s like a fish asking, “Morning boys, how’s the water?” (We’ll miss you, DFW.) The second-biggest reason: moving parts abound.
Let’s go through some of those moving parts—some tried-and-true and some previously latent and maybe unfamiliar—at as low a level as possible. Let’s not pretend to be exhaustive.
(3) People care about other people. They trust businesses and algorithms, but they trust humans more. We love our friends, our celebrities. We gossip about people with people.
These four guide posts, however, can get us far down the right path, but that’s for later.