So I’ll post it here, pointing to the piece by Alissa Quart, who asks, “Could one ailing media industry—music—teach another ailing media industry—journalism—a thing or two about survival?” Check it out.
Readers now care deeply about the biographies of the people who produce their news, writing or talking or what-have-you. But why? And how to convice journalists who want so badly to get it?
I think the answer lies in trust. I think trust is the general concept and can explain why the “Unbiased Media ideal” worked in the departing era and why the “premodern storytelling mode” will work the arriving one.
It is largely the story of Too Much Information, which is itself a chapter of the digital democratization of the printing press and a chapter of essentially free access to the internet. It is now orders of magnitude easier to produce and to consume the news, in other words. Interaction is cheap, even nearly free, between perfect strangers continents apart, and fast. More and more, trust just happens differently.
This explanation is nothing new. Prominent writers have been talking about these inside-out, upside-down profound shifts in media since many students at the j-school were in the fifth grade.
So what does “cheap interaction” promise? Instead of rewriting what others have already said (because links are free and clicks are convenient), let me point the way to Umair Haque on the erosion of brands.
Extra credit to the brave journalist who groks the flipping of attention from relatively abundant to relatively scarce (see the ppt).
This isn’t a tweak to the old system. This doesn’t call for a Friday meeting to develop a new strategy. This isn’t a call for a pretty new website or flashy widget. This simply a new business, a new industry, a new world; this is a return to first principles of old.
So what is the news? It’s producers, who write or share the news, and consumers, who read the news. They are be largely the same people; they must trust one another. The news requires sources. The news is stories about people and organizations, about topics or beats, and about events. The news is opinion, and the news is fact. The news is new—sometimes so new nowadays that it can happen in real- or near-real time and can thus morph into a conversation.
So, yes, write about journalists ripping a page from musicians’ script, if you like. But mightn’t it be more worthwhile to write our own, pieced together from basic facts and laws like these?
I bet it would be fun.