Steve Outing’s was representative of the reactions to my proposal, which is just a deepening and an extension of Mitch Ratcliffe’s idea:
I’ve thought about that idea too, but I can’t [get] past the problem of the journalists you (reader/user) want to interact with will mostly be too busy to participate. Some do interact, but it’s more because they want to and feel some passion for engaging directly with their fans and followers and readers. Many journalists I know resist the idea because they’re “already too busy.” (Bad attitude, IMO, but not easy to change.)
At one level, Steve is obviously correct: no one wants more work, and to the extent that my proposal involves interaction between the journalist and the user, there’s more work. Fine. No one’s arguing that it wouldn’t be different, unfamiliar, tough, risky, etc.
But at another level, the journalist would be paid, potentially a big chunk of his income, by offering special access to some users. Is it really the case that journalists think of themselves as so busy that they can’t imagine a (potentially very) different way of doing business?
The actually good argument one might offer against my proposal is this: “Look, journalists only have so many hours in the day. Users will pay them for some things that don’t require additional work, but users will also expect some of their time directly. That means a journalist either loses sleep or has to cut back on reporting. Lost sleep isn’t an option. And although cutting back on reporting might seem plausible, it’s really not, because it would dilute the other side of reporters’ value proposition to their users so much that their users wouldn’t really want to pay enough anymore. The market’s just not there.”
Of course, I happen not to think that argument has much purchase. Arguing about how busy with reporting journalists are now fails to locate my proposition in the relevant context, which could look more or less radically different from now. (It all about the counterfactual conditional.)
The amount of reporting per journalist might decrease, but that’s not a reason in itself that the aggregate amount of reporting would decrease. There could simply be more reporters! So if the average reporter had to reallocate twenty percent of her time to reader interaction, a twenty-five percent increase in reporters would fill the gap.
Of course, the whole proposition is that there’s a real human value proposition, trust between creator and user, that Kachingle’s kind of charity simply lacks. So while it’s certainly true that my proposition would be a big flop in the market if it turned out that users were only willing to pay creators for interaction that amounted to BFFs, which would prevent creators from actually creating, it’s not at all clear that users wouldn’t tolerate somewhat less reporting in order for access to and some connection with creators, especially in light of the fact that trust is sorely lacking between journalists and readers today.
The upside to a bit less reporting and a bit more trust-building is that society as a whole might have more regard for journalism. The hope is that journalism experiences a net gain in readership and mindshare.
PS. This post is repurposed from a comment left at Steve Outing’s further thoughts on Kachingle and voluntary monthly content payments, which he does not want you or Alan Mutter to compare to a tip jar. That comment is awaiting moderation at the time this post is being published.