Writing at gigaom, Ingram has become the orthodox voice of criticism of know-nothing newspapers and their superficial attempts at innovation in journalism. Cases of “Don’t get me wrong…” make his tone sound apologetic to me. My guess is that he’s moderating his frustration and anger in order to keep the readership of the editors he critiques. Reasonable enough.
For instance, check out this post, called “Memo to media: A Facebook app is not innovation.”